Tel: +44 (0)1737 929967
EXPERIENCE MEETS NEW TECHNOLOGY
Destination Rocks brings together decades of experience in visual storytelling, destination marketing and music selection with a new generation of music-production technology.
Across hundreds of promotional films, one thing became increasingly clear: music could completely change how a destination felt. Yet while enormous care went into photography, film and branding, the soundtrack was often selected from generic stock libraries — searching for something that merely came close.
Today, that no longer has to be the case. Original music can be created around the destination itself — its landscape, heritage, atmosphere and personality — and become an asset that works across streaming, social media, films, campaigns and the guest experience.
Instead of finding music that almost fits, Destination Rocks creates music that belongs to the place.
Toby Pocock
Founder, Destination.Rocks
MODERN TOOLS. HUMAN DIRECTION.
Advances in AI and music-production technology have dramatically reduced the cost of creating original music. But easier production does not automatically mean better music. There is already an enormous amount of generic, forgettable AI-generated music being created.
Destination Rocks combines modern production technology with research, creative direction, judgement and years of experience understanding how music works alongside places, brands and visual storytelling.
The technology makes it possible. The creative direction makes it purposeful.
A selection of previous productions directed, filmed and edited by Toby. The soundtracks featured in these films were selected and licensed from production music libraries — years of searching for exactly the right music being part of what eventually inspired Destination.Rocks.
"Inside the Duchy" ITV
MASSEY FERGUSON. FRANCE
The Golden Grove Estate
Walton Heath Golf Club
RICHMOND PARK WITH SIR DAVID ATTENBOROUGH
"We are Polo. And we're not" | Emsworth Polo
